Social media advertising is an effective way for small businesses to get the word out about their products. Unfortunately, the same goes for scams. BBB Scam Tracker has received more than 50 online purchase scam reports from consumers across Iowa, Kansas, Missouri, Nebraska and South Dakota since November 1, many of which were perpetrated on social media.The 2022 BBB Online Scams Report found that online purchase scams were the most common cons reported to Scam Tracker and the category with the most victims.
How the scam works
Products that claim to support charity: As you scroll through your Facebook or Instagram feed, you see an ad from a small business selling adorable jewelry, t-shirts, or other merchandise. The best part? Some of the proceeds from the sale will go to a charity that helps rescue animals, foster children, or support another worthy cause.
